The GenSpring Definition of Successful Investing
Our fees are indifferent to how your family's capital is allocated so we can focus on what matters - your needs, not ours. And we measure performance very differently from traditional investment advisors. To us the definition of successful investing centers on the core concept of protecting capital and allocating based on risk to keep it compounding through thick and thin. Take too much risk and your family may achieve short-term results that exceed expectations, but put too much capital at risk. Take too little risk and you won't earn returns in real dollars - i.e. stay ahead of inflation and sustain wealth for the next generation.
We don't measure success based on how you did relative to a benchmark. Most wealth managers define success in a downturn as not losing as much as the benchmark. We don't. And you shouldn't either. To you, if this happens it means you can't spend, donate or pass on the lost dollars. It also means you won't have nearly the amount of dollars you should have to take advantage of opportunities when the markets come back.